GOLF.AI • Nov 26, 2025

The Rolapp Revolution: A 20-Event Tour

The PGA Tour is on the verge of a seismic shift. New CEO Brian Rolapp's "NFL Playbook" philosophy, centered on creating "scarcity," has moved from abstract principle to concrete possibility, with recent reports outlining a radical new shape for a condensed, post-Super Bowl season.

This isn't just about tweaking dates; it's about a complete reimagining of a decades-old calendar. The latest buzz suggests iconic stops are on the chopping block post-2026. Potential casualties include the traditional Hawaii swing (Sentry, Sony Open), events at PGA National (Honda Classic), and Innisbrook (Valspar). Even one of the two historic Texas events could be dropped as the Tour looks to consolidate its premier season into a leaner, 20-event schedule.

The driving force behind this revolution is clear. As Rolapp stated, "Competing with football in this country for media dollars and attention is a really hard thing to do." This single quote explains the push for a post-Super Bowl start, turning what once seemed like a wild idea into a potential inevitability. Rolapp has signaled this isn't a distant fantasy, putting a clock on the decision by saying, "I think we'll know in a handful of months where we come out."

This represents the single biggest off-course story in golf, impacting which tournaments players compete in, which cities host the world's best, and how fans consume the sport for the next decade. It's a fundamental shift from tradition to a modern, media-focused product, guided by what Rolapp calls the "blank sheet of paper" he's offered to media partners.