GOLF.AI • Jan 13, 2026

LIV's Next Frontier: South Africa

LIV Golf has ignited fresh speculation about its global ambitions with a cryptic social media teaser announcing a 'NEW ERA' in South Africa, set to be unveiled on January 13, 2026. The promotional video, rich with symbolism, featured a hand-drawn map of the nation, its national Protea flower, and the tantalizing message 'LOADING...'.

This move has observers decoding what this 'new era' could entail. The most likely possibilities include the announcement of a new tournament on the African continent or the launch of a South African-branded team, mirroring the league's recent strategic pivot. This teaser follows the rebranding of a team to 'Korean Golf Club' and strong reports of targeting Byeong Hun An, signaling a wider strategy to build regionally-focused franchises to cultivate international fanbases.

The timing is significant. As the golf world processes the narrative of LIV losing a star like Brooks Koepka to the PGA Tour, this forward-looking announcement shows the league is playing both offense and defense. It leverages its existing South African connection through the popular all-South African Stinger GC team, captained by Louis Oosthuizen and featuring players like Branden Grace. By planting a flag in South Africa, LIV Golf is not just expanding its footprint; it's reinforcing its global identity and demonstrating resilience and a long-term vision that extends beyond individual player contracts.