GOLF.AI • Feb 25, 2026

Tiger Woods: The Tour's Architect

This is not a story about Tiger Woods the player, but Tiger Woods the executive. As chairman of the PGA Tour's Future Competition Committee, he is spearheading one of the most significant overhauls in the Tour's history, working to architect a new schedule and strategy for 2027 and beyond.

The immense workload has shifted Woods's focus from the driving range to the conference room. 'I thought I spent a lot of hours practicing in my prime. It doesn't even compare to what we've done in the boardroom,' Woods candidly admitted, illustrating his new role as one of the sport's most influential power brokers.

Working alongside new PGA Tour Enterprises CEO Brian Rolapp, Woods is exploring radical changes, such as moving the entire West Coast swing to August. The goal, driven by Rolapp's philosophy of creating a more logical sequence, is to capture prime-time TV audiences and avoid direct competition with the NFL playoffs.

However, the plan is fraught with complexity. Shifting major tournaments to August creates logistical hurdles, as Pebble Beach is anchored by its historic car show, and Genesis, the sponsor of the Riviera event, also titles the Scottish Open in July, creating a direct conflict. 'There's been a lot of moving parts over the last couple years,' Woods acknowledged, recognizing the volatility he is now tasked with taming.

This high-stakes process shows the PGA Tour being proactive, not reactive, in its fight for future relevance. It's a fascinating look at Tiger Woods's evolution and his enduring influence on the game, even when he isn't swinging a club.