GOLF.AI • Feb 25, 2026

Charlie Woods & The New NIL Era

The story of Charlie Woods has officially moved beyond the fairways and into the boardroom. While his state championships and recent commitment to Florida State University have kept him in the spotlight, the latest development marks a new chapter: Woods has signed with an NIL (Name, Image, and Likeness) agency, signaling the start of his commercial brand-building long before his first collegiate tee shot.

The agency, Players Group Management, has a clear strategy of cornering the market on elite junior talent. They also represent Miles Russell, another top-ranked amateur and FSU commit, indicating a deliberate move to manage the careers of golf's next generation from the ground up. This new reality for blue-chip junior golfers involves navigating pressures and opportunities that were nonexistent just a few years ago.

This path starkly contrasts with his father's. Tiger Woods famously turned professional with the line, "Hello, World." a declaration that marked the beginning of his commercial journey. Charlie Woods, by contrast, is constructing his commercial infrastructure before even starting his freshman year of college. It represents a seismic shift in amateur sports, where the business of being a phenom is now an integral part of the development process.

This modern business story is unfolding within a unique family spotlight. The poignant image of Tiger Woods and Elin Nordegren reuniting for Charlie's state championship ring ceremony provides a human backdrop to the professional moves. It underscores that while the professionalization of amateur golf is accelerating, it is still a journey happening within a family navigating extraordinary circumstances.