GOLF.AI • today

Garage to Glory: Hanna Golf's PGA Debut

In a sport where equipment giants like Titleist, Ping, and Callaway reign supreme, a classic David vs. Goliath story is unfolding on the PGA TOUR. This week at the Biltmore Championship Asheville, a putter born in an Iowa garage made its debut in the hands of tour veteran Joel Dahmen, marking a massive milestone for Hanna Golf Co.

The company's origin is the stuff of entrepreneurial dreams. Founder Jared Doerfler started Hanna Golf Co. in his garage in 2023 with a single CNC milling machine he initially didn't know how to operate. Through sheer passion and dedication, he built a boutique brand that caught the eye of one of the game's most popular players.

The connection wasn't a high-priced endorsement deal but an organic discovery. Dahmen found the brand on his own and purchased a putter directly from the company's website. After a casual round where he shot a blistering 60 using the Hanna putter, he was hooked. For this week's tournament, Dahmen requested a custom-modified 'Denver' mallet. To meet the deadline, Doerfler and his team pulled a grueling 17-hour workday—a testament to the hustle of a small business trying to make its mark.

While Dahmen ultimately missed the cut in Asheville, the week was a monumental win for Hanna Golf Co. 'The fact that we have somebody on the PGA Tour playing our putters, that's the coolest thing,' Doerfler said. 'It's the biggest milestone we've ever had by far.' It’s a powerful reminder that passion and innovation continue to fuel the game from the ground up.